The question of how much advertising on Instagram costs is of interest to everyone who is just starting to master this social network as an advertising platform for their business or blog. It is difficult to answer this question unequivocally. As in any market, prices for advertising on Insta do not stand still and depend not only on a specific offer but also on seasonality.
In this article, we will tell you what types of advertising on Instagram exist, what are their main differences, and how much does advertising on Instagram cost.
How Instagram advertising works and its types
The principle of action of advertising on Instagram is no different from any other. The end result depends on the goals and strategies chosen. This can be either maximum reach, in order to increase awareness. Or, for example, a link to create a conversion. And, of course, the motivation for action is usually to buy, but, in fact, it can be anything.
There are many ways to launch ads. You need to choose based on the budget, and the specifics of the advertised product or business in general.
Instagram offers built-in tools to launch an ad campaign. Moreover, this can be done both from Instagram and from the Facebook advertising account. There are significant differences in the settings. On Instagram, the set of tools is much smaller, but launching is extremely simple. ADSManager’s advertising office requires a preliminary study.
The second type of advertising is advertising through other pages. It may look different, but the bottom line is that the administrator of that page advertises your account to his audience.
These two types have one very significant difference. The first option is only available for business accounts. And the second one can use profiles of all kinds, both personal and business.
Advertising launch cost
It is impossible to accurately answer the question of how much does an Instagram ad cost. It depends entirely on the chosen method and dozens of other factors.
Let’s try to roughly tell you what budget you need to prepare in order to launch this or that type of advertising on Instagram.
How much does it cost to advertise on Instagram when posted by bloggers
The cost of an advertising post from a blogger is not regulated by anything. The blogger sets the price he wants. And it can even announce different prices for different advertisers. This is his right, and no one can convict him of this. You want to use his services, but you want not. But usually, the prices for bloggers with the same audience are similar. This is still a market and competition. Therefore, by raising the price, the blogger risks being left without clients at all.
The price tag can start from hundreds of rubles and end in hundreds of thousands. Yes exactly. An advertising post on the page of a show business star costs several hundred thousand rubles.
But if we talk about average indicators, then the cost for a blogger with an audience of 100,000 users will vary from 1,000 to 4,000 rubles. The price also depends on whether advertising is placed in Stories, or a post is being written. The second, of course, is more expensive. But it is worth noting that although Stories disappears in a day, there are more views there. In the feed, however, advertising is long-lasting and can flicker for a long time in user feeds.
The cost of advertising on Instagram from bloggers, with the right approach, pays off very quickly. It is important not to make a mistake with the blogger himself, and not miss the target audience.
How much do targeted ads on Instagram cost?
As we already said, this type of advertising is available only to business accounts. Payment is made by linking the card to your Facebook account. You may not have an Instagram account to post ads there, but a Facebook account is required.
The cost of such advertising is determined by you. You set limits for the day and for the entire campaign. This allows you to clearly limit costs, while the money is charged only for useful impressions. That is, for those that were clicked or liked. The price of such an action is also set by you. But you need to understand the relationship between cost and quality of advertising. The more you value one click, the more impressions there will be. The faster you get the result.
Cost of an advertising campaign through exchanges
You can dwell on this option in a little more detail. After all, not many people know that there are advertising exchanges for Ig or promotion of posts in Instagram, although this in turn can make life much easier for both the advertiser and the performer. What’s the point?
Both those who need advertising and those who can provide it are registered on the exchange. The sites indicate their audience and topic. This way advertisers can easily filter out those who are not interesting.
From the rest, you can choose based on the data available in the system. and this is the number of subscribers, engagement (already calculated in%), the number of publications, and the success of advertising campaigns.
The cost varies considerably and ranges from ten rubles to hundreds of thousands. It all depends on the promotion of the blog or group and on the audience.
It is important that the exchange acts as the guarantor of the transaction. That is, you transfer money at the time of order, but the blogger will receive it only after the terms of the transaction are fulfilled. Until then, they will be in the buffer.
Remember that no matter what type of advertising you choose, part of the success always depends on you. Namely, how you “meet” a potential subscriber or client on your page. Do not run ads if the account is “raw” – this will only lead to loss of funds.