I’ve been on Proctor & Gamble since February but it’s time to switch accounts yet again. I’m moving into the digital realm with a move to our Arc digital team here at Leo. It’s going to be Sobey’s and Conagra from here on out. It should be a good way to round out my experience. [...]
This was just released to promote Sony’s brand new line of 3D TVs. It’s almost as if this spot is a rebuttal to Samsung’s latest 3D TV pitch. But in this spot, they take a completely different approach of showing what life could be like with a 3D TV. Adding the ending showing the explosion [...]
Brilliant idea coming out of Brazil for Kaiak Cologne. they were able to turn everyday web banners into physical scented cologne sticks. A great way to engage the customer and to give them a scent experience even in a digital medium. Source: AdWeek
Continued from Part I… Now that we’ve discussed innovating on the agency side, the next logical step is to take a look at innovating the client side of the business. The main question being, how badly do your clients want to win? Delivering positive business results for the upper level client-side managers is what matters [...]
