What motivates us?
Brilliant little video on what really motivates people. When I think back, I can see examples of these motivators working in my life even though I didn’t realize it. Will be a great tool as I continue to grow.
The Google Job Experiment
Everyone Googles themselves every once and a while, especially snobby New Yorkers. Leveraging that insight, CD Alec Brownstein spent $6 on some Google Search ads that show up when 5 top NYC ECDs google themselves. 4 of them did, 2 of them offered him a job and he now works at Y&R New York. Even [...]
Steal Our Ideas
When I started this blog, way back on August 16th, 2008, it was originally intended to be an archive of really cool ideas that I came across as I immersed myself in this industry. So far, I’ve stayed fairly true to that aim with the occasional tangent in the form of a rant/ill-informed opinion of [...]
Google Chrome
Google has begun to put a real investment behind Google Chrome in the UK. For a company that rarely advertises, this is an unusual step. But I’m sure glad they did as these are beautifully done while still conveying the product benefits in a meaningful way. Their Youtube Channel is an assortment of Google Chrome’s [...]
Pedigree Adoption Drive
Many agencies take on pro bono accounts that are willing to hand over creative control in exchange for free advertising. Our very own Monique Kelley illustrated this beautiful campaign for the Toronto Humane Society which is just one example of the many ways ad agencies have approached the issue of pet adoption. This campaign for [...]
