Advertising budgets. The bane of any account person’s existence. But why do we have them? Immediate excuses that pop into mind include: “because we have to our numbers for the quarter”, “the recession means we have to curtail our spending” and “cause my boss said so.” But Seth Godin sees it differently. When Amazon was [...]
On the first day of my first internship, I sat down with the CEO for a quick orientation. During that short chart, he instilled in me the belief that the simplest idea always wins and that the journey to that insight is never an easy one. From that moment on, I was sold. For some [...]
In search of a truly valid taste test, the King took their burgers around the globe looking for people who have not been subjected to American culture. Once again, Crispin proves that commercials without scripts are especially evocative. No director or writer could conceive the types of reactions these people give to the Whopper. The [...]
