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	<title>The Bottom Rung &#187; Uncategorized</title>
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	<link>http://angusgastle.com/blog</link>
	<description>A 20-something's opinion on what you call advertising.</description>
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		<title>Juniper Park is not a conventional ad agency.</title>
		<link>http://angusgastle.com/blog/2009/02/12/juniper-park-is-not-a-conventional-ad-agency/</link>
		<comments>http://angusgastle.com/blog/2009/02/12/juniper-park-is-not-a-conventional-ad-agency/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 19:21:14 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=399</guid>
		<description><![CDATA[&#8230;so they claim. But what agency doesn&#8217;t? We&#8217;re all guilty of saying we&#8217;re different from the next guy. Then you see their ads and you start to wonder if that isn&#8217;t true. I know I don&#8217;t have the balls to compare Lays chips fans to retarded air socks. (Although I have called the odd client [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Juniper Park | The Bottom Rung" href="http://juniperpark.com/"><img class="alignnone size-full wp-image-401" style="border: 0pt none;" title="Juniper Park | The Bottom Rung" src="http://angusgastle.com/blog/wp-content/uploads/2009/02/juniperparkconventional.jpg" alt="Juniper Park | The Bottom Rung" width="580" height="183" /></a></p>
<p>&#8230;so they claim. But what agency doesn&#8217;t? We&#8217;re all guilty of saying we&#8217;re different from the next guy.</p>
<p>Then you see their ads and you start to wonder if that isn&#8217;t true. I know I don&#8217;t have the balls to compare Lays chips fans to retarded air socks. (Although I have called the odd client a windbag).</p>
<p>The following 2 ads for Lays from our friends at Juniper Park turn the category on its head. Especially since the American Lays commercials are unoriginal and frightfully annoying.</p>
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<p>Source: <a title="AdWeek | Truly Explosive | The Bottom Rung" href="http://adweek.blogs.com/adfreak/2009/02/lays-ads-in-canada-proving-truly-explosive.html">Adweek</a>, <a title="AdWeek | Mindless Inflatable Doll | The Bottom Rung" href="http://adweek.blogs.com/adfreak/2009/02/eat-lays-become-a-mindless-inflatable-doll.html">Adweek</a>, <a title="Juniper Park | The Bottom Rung" href="http://juniperpark.com/our_agency/">Juniper Park</a><a title="AdWeek | Mindless Inflatable Doll | The Bottom Rung" href="http://adweek.blogs.com/adfreak/2009/02/eat-lays-become-a-mindless-inflatable-doll.html"><br />
</a></p>
<hr />
<p><small>© 2009 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under Uncategorized |
<a href="http://angusgastle.com/blog/2009/02/12/juniper-park-is-not-a-conventional-ad-agency/">Permalink</a> |
<a href="http://angusgastle.com/blog/2009/02/12/juniper-park-is-not-a-conventional-ad-agency/#comments">2 comments</a>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Chrome breaks into Japan</title>
		<link>http://angusgastle.com/blog/2009/02/10/google-chrome-breaks-into-japan/</link>
		<comments>http://angusgastle.com/blog/2009/02/10/google-chrome-breaks-into-japan/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 17:02:56 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=394</guid>
		<description><![CDATA[© 2009 The Bottom Rung &#124; by Angus Gastle under Uncategorized &#124; Permalink &#124; No comments]]></description>
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<hr />
<p><small>© 2009 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under Uncategorized |
<a href="http://angusgastle.com/blog/2009/02/10/google-chrome-breaks-into-japan/">Permalink</a> |
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MIA, Kanye, Jay-Z, Lil&#8217; Wayne, TI mashup</title>
		<link>http://angusgastle.com/blog/2009/02/09/mia-kanye-jay-z-lil-wayne-ti-mashup/</link>
		<comments>http://angusgastle.com/blog/2009/02/09/mia-kanye-jay-z-lil-wayne-ti-mashup/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:34:27 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=391</guid>
		<description><![CDATA[© 2009 The Bottom Rung &#124; by Angus Gastle under Uncategorized &#124; Permalink &#124; No comments]]></description>
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<hr />
<p><small>© 2009 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under Uncategorized |
<a href="http://angusgastle.com/blog/2009/02/09/mia-kanye-jay-z-lil-wayne-ti-mashup/">Permalink</a> |
<a href="http://angusgastle.com/blog/2009/02/09/mia-kanye-jay-z-lil-wayne-ti-mashup/#comments">No comments</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One McDonalds, One Big Flood</title>
		<link>http://angusgastle.com/blog/2009/02/05/one-mcdonalds-one-big-flood/</link>
		<comments>http://angusgastle.com/blog/2009/02/05/one-mcdonalds-one-big-flood/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 02:52:11 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=385</guid>
		<description><![CDATA[Source: Flooded McDonald&#8217;s © 2009 The Bottom Rung &#124; by Angus Gastle under Uncategorized &#124; Permalink &#124; No comments]]></description>
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<hr />
<p><small>© 2009 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under Uncategorized |
<a href="http://angusgastle.com/blog/2009/02/05/one-mcdonalds-one-big-flood/">Permalink</a> |
<a href="http://angusgastle.com/blog/2009/02/05/one-mcdonalds-one-big-flood/#comments">No comments</a>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leo Burnett: Quote of the Day</title>
		<link>http://angusgastle.com/blog/2009/01/28/leo-burnett-quote-of-the-day/</link>
		<comments>http://angusgastle.com/blog/2009/01/28/leo-burnett-quote-of-the-day/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 14:21:29 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=382</guid>
		<description><![CDATA[Much like the quote that opens this blog this is a very powerful quote from our founder, Leo Burnett. Take heed, marketers everywhere, and challenge yourself everyday to prove your genius. © 2009 The Bottom Rung &#124; by Angus Gastle under Uncategorized &#124; Permalink &#124; No comments]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-383" title="Quote by Leo Burnett | The Bottom Rung" src="http://angusgastle.com/blog/wp-content/uploads/2009/01/any_fool.jpg" alt="Quote by Leo Burnett | The Bottom Rung" width="580" height="139" /></p>
<p>Much like the quote that opens this blog this is a very powerful quote from our founder, Leo Burnett.</p>
<p>Take heed, marketers everywhere, and challenge yourself everyday to prove your genius.</p>
<hr />
<p><small>© 2009 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under Uncategorized |
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