The art of storytelling, as perfected by W&K above, is one of the hardest skills to master. Whether you’re a public speaker or an advertiser, the industry’s greatest talents are those who can craft the perfect narrative. This spot tells the story of Carmelo Anthony pouring his heart and soul into everything he does. It’s [...]
Really funny work for Leo’s favourite cereal client. The old cool by association trick.
Last night, Oct. 1st, the upcoming blockbuster ’2012′ premiered a new trailer with a 2-minute media roadblock. For those in the dark, a roadblock is when you buy the same time on every major network so no matter what channel you flip to you see the same ad. It’s a pretty incredible trailer although it [...]
Agency brief: Take our recently updated brand platform, and update it for the new GM. Single minded thought: Cadillac’s cars are cool again. Budget: $1 Million of taxpayer money for anthemic TV Creative Requirements: – Must show as many car models as possible – Must be drenched in American pride – Must be somewhere exotic, [...]
