Raisin Bran is cool, still Bran
Really funny work for Leo’s favourite cereal client. The old cool by association trick.
2012 Movie: Media Roadblock
Last night, Oct. 1st, the upcoming blockbuster ‘2012′ premiered a new trailer with a 2-minute media roadblock.
For those in the dark, a roadblock is when you buy the same time on every major network so no matter what channel you flip to you see the same ad.
It’s a pretty incredible trailer although it seems that [...]
GM Re-Ignition is a dud
Agency brief: Take our recently updated brand platform, and update it for the new GM.
Single minded thought: Cadillac’s cars are cool again.
Budget: $1 Million of taxpayer money for anthemic TV
Creative Requirements:
- Must show as many car models as possible
- Must be drenched in American pride
- Must be somewhere exotic, but also American
- Need new slogan, [...]
Bell’s 3G Palm Pre Campaign
I can confidently say that this week has been an incredible learning experience. This is the first time that the mass market has been openly discussing, praising and/or tearing apart our shiny new Palm Pre campaign for Bell; which launched today.
I’m happy to say that the majority of the posts have been positive in the [...]
