HP Infected with Beats by Dr. Dre

Dr. Dre is back in the spotlight with a new spot from HP featuring one of his latest tracks and some Beats by Dre infused laptops. To me, this spot is everything that is wrong with advertising. For instance: HP claims that these laptops are built for music. But the sound quality of laptop speakers [...]

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Old Spice Strikes Again

Fresh off a Cannes win for their last commercial, W+K & Old Spice have just released a hilarious followup that may even out do the original. Speaking of, I can’t believe that Old Spice beat Nike’s Write the Future and the epic Johnny Walker ad at Cannes. Old Spice’s execution may be hilarious but the [...]

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Tropicana lights up a dark morning

Tropicana’s latest spot truly brings to life their new motto, “Brighter Mornings.” For this, they drove cases of Tropicana to a spot where the sun never rises in the winter. With them, they brought a humongous balloon to light up the sky. The most magical part of this ad for me is the wide shot [...]

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Sony Bravia 3D TV

This was just released to promote Sony’s brand new line of 3D TVs. It’s almost as if this spot is a rebuttal to Samsung’s latest 3D TV pitch. But in this spot, they take a completely different approach of showing what life could be like with a 3D TV. Adding the ending showing the explosion [...]

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Nike Football: Write the Future

I love this spot. Nike’s method of telling the story behind the athletes engages you from the moment you start to watch this ad. It helps you empathize with them and revere them even more for their skill with the ball. The message here is simple: The best athletes in the world are the best [...]

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