Heineken saves money on writers, enrages activists
Tuesday, July 22nd, 2008 Posted in TV | No Comments »The number 3 wrench in any creative’s tool kit is “Exaggerate the Benefit.” It can lead to deviously simply ideas that win award shows and garner bragging rights. However it is also a fine line to tread, as Heineken found out ...
Moto Rokr e8
Sunday, July 20th, 2008 Posted in TV | No Comments »For a company going down the tubes, it still has a knack for cool ads. What a waste. You can find the song here.
Jackie Moon on Old Spice
Friday, June 13th, 2008 Posted in TV | No Comments »The funniest thing I have seen all day. Old Spice has been doing some really great stuff lately. Source: David Federico
Sony Foam City: Behind the Scenes part 2
Tuesday, April 15th, 2008 Posted in TV | 1 Comment »Yesterday was the world premiere of the Sony Foam City ad. Today, Sony UK and Immediate Future have released their behind the scenes video entitled Happening Of. In this exclusive video, we get to see what it took to get all ...
Sony: Discover Foam City
Monday, April 14th, 2008 Posted in TV | 2 Comments »Source: Sony Europe, Yasir Alani
Sony Foam City: Behind the Scenes
Monday, April 7th, 2008 Posted in TV | 1 Comment »On April 2nd, I posted on Sony's upcoming Bubbles Commercial. On April 3rd, I received an email from Yasir Alani of Immediate Future. from Yasir Alani <xx@immediatefuture.co.uk> Hi Angus Sorry for this e mail out of the blue. I would just like ...
Sony Bravia: Bubbles on the bubble
Wednesday, April 2nd, 2008 Posted in TV | 1 Comment »It has started again. "In 2005, they dropped 250,000 super balls on San Francisco. In 2006, they blew up 70,000 liters of paint in Glascow. And in 2007, they released 2.5 tons of Play-Doh bunnies in New York City" -Adland To promote their new ...
“Sprint ahead” vs. “Power Up”
Thursday, January 17th, 2008 Posted in TV | No Comments »I wrote about Sprint's new ad campaign back in October 2006. Do remember when Ron Livingston was stealing the show? Well they started that campaign on October 20th, 2006 and by July 1st, 2007 they had canned it. In 2007, TBWA and ...
