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	<title>The Bottom Rung &#187; The Morning Paper</title>
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	<link>http://angusgastle.com/blog</link>
	<description>A 20-something's opinion on what you call advertising.</description>
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		<title>The G20 lands in Toronto</title>
		<link>http://angusgastle.com/blog/2010/06/25/the-g20-lands-in-toronto/</link>
		<comments>http://angusgastle.com/blog/2010/06/25/the-g20-lands-in-toronto/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 13:00:37 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[The Morning Paper]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=1104</guid>
		<description><![CDATA[Today the G20 officially comes to town even though the city has been on lock down for almost the entire month. With the Russian and Albania embassies in our building, security is extra tight around where I am. Which is why, instead of risking a posh tour of the temporary G20 jail, I&#8217;m going to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1106" title="G20 Toronto Fence | Bottom Rung" src="http://angusgastle.com/blog/wp-content/uploads/2010/06/G20-Toronto-fence.jpg" alt="G20 Toronto Fence | Bottom Rung" width="708" height="300" /></p>
<p>Today the G20 officially comes to town even though the city has been on lock down for almost the entire month.</p>
<p>With the Russian and Albania embassies in our building, security is extra tight around where I am. Which is why, instead of risking a posh tour of the temporary G20 jail, I&#8217;m going to head home. Have a great weekend everyone.</p>
<hr />
<p><small>© 2010 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under The Morning Paper |
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		<title>The G20 hates trees</title>
		<link>http://angusgastle.com/blog/2010/06/16/the-g20-hates-trees/</link>
		<comments>http://angusgastle.com/blog/2010/06/16/the-g20-hates-trees/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:03:05 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[The Morning Paper]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=1080</guid>
		<description><![CDATA[Another example of government excess. But written in the tongue in cheek of Jerrold Litwinenko of BlogTO. This just made my day. Small trees in the G20 restricted zone are the latest victims of heightened security, and an undisclosed number are being removed for the 3-day summit. Toronto Police spokesperson Wendy Drummond has suggested that [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1082" href="http://angusgastle.com/blog/2010/06/16/the-g20-hates-trees/torontotreesidewalk/"><img class="alignnone size-full wp-image-1082" title="Toronto Sidewalk Tree | Bottom Rung" src="http://angusgastle.com/blog/wp-content/uploads/2010/06/torontotreesidewalk.jpg" alt="Toronto Sidewalk Tree | Bottom Rung" width="708" height="300" /></a></p>
<p>Another example of government excess. But written in the tongue in cheek of <a title="Jerrold Litwinenko | Bottom Rung" href="http://www.blogto.com/author/jerrold/">Jerrold Litwinenko</a> of BlogTO. This just made my day.</p>
<blockquote><p>Small <a href="http://news.nationalpost.com/2010/06/15/trees-latest-g20-security-casualties/" target="_blank">trees in the G20 restricted zone</a> are the latest  victims of heightened security, and an undisclosed number are being  removed for the 3-day summit. Toronto Police spokesperson Wendy Drummond  has suggested that if ripped from the ground, saplings could be used as  weapons. Their removal puts a serious damper on the terrorists&#8217; plans  to penetrate the secure zone, tear up saplings, sneak into the MTCC, and  flog the world&#8217;s leaders with leafy branches. Their eventual  replacement following the summit is apparently part of the security  team&#8217;s plan (and $1-billion cost).</p></blockquote>
<p>Source: <a title="BlogTO | Bottom Rung" href="http://www.blogto.com/mb_toronto/2010/06/morning_brew_eaton_centre_facelift_saplings_being_removed_for_g20_police_uniform_thefts_guilty_pleas_in_aqsa_parvez_case_arrest_after_hit-and-run_on_dupont_street_racing_mom/">BlogTO</a></p>
<hr />
<p><small>© 2010 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under The Morning Paper |
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		<title>Arc Worldwide</title>
		<link>http://angusgastle.com/blog/2010/06/10/arc-worldwide/</link>
		<comments>http://angusgastle.com/blog/2010/06/10/arc-worldwide/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:06:36 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[The Morning Paper]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=1033</guid>
		<description><![CDATA[I&#8217;ve been on Proctor &#38; Gamble since February but it&#8217;s time to switch accounts yet again. I&#8217;m moving into the digital realm with a move to our Arc digital team here at Leo. It&#8217;s going to be Sobey&#8217;s and Conagra from here on out. It should be a good way to round out my experience. [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1034" href="http://angusgastle.com/blog/2010/06/10/arc-worldwide/arcthumb/"><img class="size-full wp-image-1034 alignleft" title="Arc Worldwide | Bottom Rung" src="http://angusgastle.com/blog/wp-content/uploads/2010/06/Arcthumb.jpg" alt="Arc Worldwide | Bottom Rung" width="200" height="200" /></a>I&#8217;ve been on Proctor &amp; Gamble since February but it&#8217;s time to switch accounts yet again. I&#8217;m moving into the digital realm with a move to our Arc digital team here at Leo. It&#8217;s going to be Sobey&#8217;s and Conagra from here on out.</p>
<p>It should be a good way to round out my experience. From the retail heavy world of Bell to the strategy heavy work of P&amp;G, and now the digital world as well. Wish me luck!</p>
<hr />
<p><small>© 2010 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under The Morning Paper |
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		<title>ChatRoulette by Ben Folds</title>
		<link>http://angusgastle.com/blog/2010/03/23/chatroulette-by-ben-folds/</link>
		<comments>http://angusgastle.com/blog/2010/03/23/chatroulette-by-ben-folds/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:43:15 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[The Morning Paper]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=942</guid>
		<description><![CDATA[Thanks to Ben Folds and a recent concert in which he serenaded the lucky folk who showed up on the cam. Very cool stuff. Source: Perez Hilton © 2010 The Bottom Rung &#124; by Angus Gastle under The Morning Paper &#124; Permalink &#124; No comments]]></description>
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<p>Thanks to Ben Folds and a recent concert in which he serenaded the lucky folk who showed up on the cam. Very cool stuff.</p>
<p>Source: <a title="Perez Hilton | The Bottom Rung" href="http://perezhilton.com/2010-03-22-another-chatroulette-musical">Perez Hilton</a></p>
<hr />
<p><small>© 2010 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under The Morning Paper |
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		<item>
		<title>Avis: The best clients, ever?</title>
		<link>http://angusgastle.com/blog/2010/01/14/avis-the-best-clients-ever/</link>
		<comments>http://angusgastle.com/blog/2010/01/14/avis-the-best-clients-ever/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 13:29:38 +0000</pubDate>
		<dc:creator>Angus Gastle</dc:creator>
				<category><![CDATA[The Morning Paper]]></category>

		<guid isPermaLink="false">http://angusgastle.com/blog/?p=899</guid>
		<description><![CDATA[The following is an excerpt from ex-CEO Robert Townsend&#8217;s new book, The Organization, where he explains how to do effective advertising. This is the same man who approved the Avis, we try harder campaign. Source: Brand DNA © 2010 The Bottom Rung &#124; by Angus Gastle under The Morning Paper &#124; Permalink &#124; 2 comments]]></description>
			<content:encoded><![CDATA[<p>The following is an excerpt from ex-CEO Robert Townsend&#8217;s new book, The Organization, where he explains how to do effective advertising. This is the same man who approved the <em>Avis, we try harder </em>campaign.</p>
<p><img class="aligncenter" title="Brand Dna | The Bottom Rung" src="http://3.bp.blogspot.com/_ozdg0g2E4Vk/S07zyWrBU9I/AAAAAAAADzI/sSGGf91jxJg/s400/01.png" alt="" width="400" height="348" /><img class="aligncenter" title="Brand DNA | The Bottom Rung" src="http://4.bp.blogspot.com/_ozdg0g2E4Vk/S07zyyeElpI/AAAAAAAADzQ/-CfJgNul9ho/s400/02.png" alt="" width="400" height="307" /><img class="aligncenter" title="Brand DNA | The Bottom Rung" src="http://1.bp.blogspot.com/_ozdg0g2E4Vk/S07zzbFv5dI/AAAAAAAADzY/A0Y0lz-_54c/s400/03.png" alt="" width="400" height="322" /></p>
<p>Source: <a title="Brand DNA | The Bottom Rung" href="http://branddna.blogspot.com/2010/01/fire-advertising-dept.html">Brand DNA</a></p>
<hr />
<p><small>© 2010 <a href="http://angusgastle.com/blog">The Bottom Rung</a> | by <a href="http://angusgastle.com/">Angus Gastle</a> under The Morning Paper |
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