A 20-something’s opinion on what you call advertising.

Archive for the ‘The Morning Paper’ Category

Earning my salary this year

Friday, July 18th, 2008 Posted in The Morning Paper | No Comments »

Believe it or not, I'm not dead. Who knew relaunching a brand was hard work. In 3 weeks I will be back to regular business hours and regular posting habits.

Method: Pop-Up Retail

Wednesday, May 14th, 2008 Posted in The Morning Paper | No Comments »

Pop-up stores are becoming more common all the time. Trendwatching calls it "Pop-Up Retail" and for companies like Target, Ebay and JC Penny it has been quite successful. The latest pop-up store to gain some PR is method who has opened ...

Leo Burnett Toronto

Tuesday, May 6th, 2008 Posted in The Morning Paper | 1 Comment »

Great news! Today I start at Leo Burnett Toronto. Sorry for my absence again last week. I couldn't resist a week's vacation. Update: I heard a great quote today in regards to my first day at work. "Welcome to Day 1 of pretending ...

Welcome to the T-dot

Sunday, April 27th, 2008 Posted in The Morning Paper | 1 Comment »

Listen up, Toronto. You're the coolest place in Canada (according to everyone already in Toronto) and I expect great things. Thank you to everyone who reads The Bottom Rung. I'm finally back in the big smoke and I can't wait to ...

Goodbye Halifax

Tuesday, April 22nd, 2008 Posted in The Morning Paper | No Comments »

I'll be out for the rest of the week as I make the transition to Toronto.

A New Low: Fungtastic

Thursday, March 20th, 2008 Posted in The Morning Paper | No Comments »

Are you watching VISA today?

Wednesday, March 19th, 2008 Posted in The Morning Paper | 1 Comment »

VISA (NYSE:V) on Google Finance. How high will it go? Is it the next Google? Probably not...

Ford-DeWalt cross promotion

Thursday, February 21st, 2008 Posted in The Morning Paper | No Comments »

At the 2008 Chicago Auto show, the Ford F-150 was on display to promote both it's new factory installed spray-in truck bed liner (called Tough Bed) and it's new Tool Link system. What's more interesting is that DeWalt was brought ...

ECMA 2008: Fredericton

Friday, February 8th, 2008 Posted in The Morning Paper | No Comments »

This weekend is the East Coast Music Awards in Fredericton where I will be MCing some concerts over at the All Ages Stage on Brunswick St. If you're in town, come on over. If you're not, it's Fredericton so I ...

Hurricane Noel

Sunday, November 4th, 2007 Posted in The Morning Paper | No Comments »

Last night Hurricane Noel (or post-tropical storm Noel as they call it) passed right over my house here in Halifax. The only problem was it was over hyped and totally unexciting. Next time perhaps... I hope my friends in Newfoundland silly ...