The following is an excerpt from ex-CEO Robert Townsend’s new book, The Organization, where he explains how to do effective advertising. This is the same man who approved the Avis, we try harder campaign.
Source: Brand DNA
Grant was good man, great designer and an even more devoted family man. He was an art director before I could even spell it and was an early influence on my career.
Grant passed away this past Wednesday, September 23rd, 2009 (sadly enough, also my birthday). He is survived by his wonderful family, Susan, Lindsay, Amanda [...]
“Good advertising is anything that people don’t mute, skip, ignore or throw things at.”
- Senior VP, Mclaren McCann
