The Bottom Rung » PSA http://angusgastle.com/blog A 20-something's opinion on what you call advertising. Wed, 28 Jul 2010 13:00:42 +0000 en hourly 1 http://wordpress.org/?v=3.0 $73,000 Bar Tab http://angusgastle.com/blog/2010/04/19/73000-bar-tab/ http://angusgastle.com/blog/2010/04/19/73000-bar-tab/#comments Mon, 19 Apr 2010 14:13:15 +0000 Angus Gastle http://angusgastle.com/blog/?p=975

Imagine you’re at the bar and you’ve set up a tab so you can drink the night away in merry bliss. Now it’s 2am, you’re drunk, and when you get your bill it’s upwards of $73,000. That’d be a pretty powerful moment, regardless of how drunk you are.

It’s all part of a drunk driving PSA from OgilvyBrazil that aims for ‘quality of reach’ over ‘quantity of reach’. While the scale isn’t there, the people involved look like they got the message. And just think of how big a ‘free media’ number the PR firm will pin to this initiative once I’ve supported it with this post.

Source: PSFK

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]]> http://angusgastle.com/blog/2010/04/19/73000-bar-tab/feed/ 0 Helmets 4 Australia http://angusgastle.com/blog/2007/08/23/helmets-4-australia/ http://angusgastle.com/blog/2007/08/23/helmets-4-australia/#comments Thu, 23 Aug 2007 13:39:00 +0000 Angus Gastle http://angusgastle.com/blog/2007/08/23/helmets-4-australia/ From DDB, Australia comes these inspired bicycle safety PSA on wearing helmets. Personally, I’m not sure if I connect vegetables with helmets and the copy does not help. I originally thought it was for a grocery store.

However, it is visually stunning and a definitely a new direction in the world of PSAs.

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