Damn right. I always knew my dad was a mack back in the day.
Diamond advertising has never really been all that interesting. Birks and Peoples do the same old tired ads every year for every holiday and most people filter them out completely.
Lately however, there have been some really great examples of what’s possible in this somewhat overshadowed category. A couple agencies in particular including EuroRSCG & my boys at Extreme Group come to mind almost immediately.
The OH OH OH campaign, as its affectionately called within agency walls, was on billboards and on newspapers last year for Extreme’s star client, Touch of Gold. Not quite the international jewel conglomerate that Birks is by any means but they have some great advertising and a great vision.
This came to my attention through everybody’s favourite curmudgeon, George Parker over at AdScam. Although there are many examples of companies opting for the check box approach to make a statement, these particular executions are still funky. They are, at the very least, more interesting to look at then your run of the mill jewel ad.
However, this little stunt will be good for both the magazine and the car company. A little PR won’t hurt.
Does anyone know if Audi paid any money to have their car on the cover?
Big news day today. This in from Engadget, Nokia jumped on the bandwagon and is using the whole Apple iPhone unlocking scandal against them.
I say, well done. It’s amazing to see such a large corporation jump on this opportunity so quickly. The message is simple and the target (iPhone owners and fanboys) will get it instantly. Nice job Nokia.
If only your phones looked as good as your advertising (or even the iPhone for that matter).