I get it, we’re in a recession. Watching the news for any length of time will make this blatantly obvious. Everybody is talking about it and almost everyone is affected by it. Still, everyone is missing the point. This recession is the single greatest opportunity since the last recession in the 90s. Everything is cheap [...]
The full page newspaper ad is the holy grail of newspaper advertising for media buyers. When the client says newspaper, the rest of the room immediately visualizes how to get a full page ad out of it. But, from my side of the keyboard, there couldn’t be a worse media buy. Don’t get me wrong, [...]
Malls. A fertile pit of loud advertising and over saturated consumers. The last refuge for ads that don’t bother connecting with their audience but prefer to shout at them. But even with all the mayhem, the retailers that take the time to understand how people shop will come out top. Apple has become the poster [...]
Sony’s latest ad, Zoetrope, has finally been released. Pretty sweet tunes, interesting idea. STILL not as cool as balls.
Now double that. And add $170 Billion. That’s the price tag of the bailout…and equivalent to the size of one of the NYC World Trade Center Towers. Source: Life at HOK
