Westvleteren: The Silent Brand King
Wednesday, December 12th, 2007 Posted in Opinion | No Comments »What does this crest have to do with advertising? Everything. The brand behind it is one of the world's most famous and it has never been advertised. Through persistence and staying true to their values, they have built one of ...
Celebrity Influence & Politics
Monday, December 10th, 2007 Posted in Opinion | 1 Comment »On Sunday, there was a poll on CNN which asked, "Does celebrity campaigning influence your vote?" Either Nike is overpaying their roster of sports figures or some people are blissfully unaware of how advertising, and more importantly celebrity involvement, effects their ...
Better Briefs: Customer Description
Sunday, December 2nd, 2007 Posted in Opinion | No Comments »To steal a phrase from Family Guy, "You know what really grinds my gears?," the paragraphs account service people put on creative briefs to a) try and beef up the document and to b) try to provide the creative team ...
The future of the :30
Tuesday, November 13th, 2007 Posted in Opinion | 1 Comment »"The 30-second spot is dead. So is the 60-second. People just don't have the attention span anymore." MarketingMag.ca Pretty bold statement for a publication when 72% of its readership is affiliated with the advertising industry. Granted Mr. Gerlsbeck was just trying ...
Great Agency or the Greatest Agency?
Thursday, November 8th, 2007 Posted in Opinion | No Comments »Who will be Canada's next top agency? Tough to say given the competition. Capital C Extreme Group Fuel Industries John St. ...
Colbert is Cat Nip
Wednesday, October 24th, 2007 Posted in Opinion | No Comments »As most of you have now seen in the news that Stephen Colbert is running for President. You may also have seen it on his TV show when he officially announced it in his typical understated overzealous style. Needless to say, ...
Agencies are hip, right?
Monday, October 22nd, 2007 Posted in Opinion | 2 Comments »Most agencies can't blog all that convincingly. However, some have broken through in this new media and command large readerships. Let's look at a few of the usual suspects. Organic - Three Minds @ Organic Class Act. Great content, frequent posts. Let's ...
TravelZoo: WOM Masters
Saturday, October 6th, 2007 Posted in Opinion | No Comments »Have you ever heard of travelzoo.com? With over 11 Million subscribers, their fan base has been growing quickly as of late. It's a great little site that offers the best travel deals to its subscribers via e-newsletter. Unfortunately, I have ...
Indian Naan goes with EVERYthing
Wednesday, September 26th, 2007 Posted in Opinion | No Comments »I am personally a fan of what Galen Weston and the crew at Bensimon-Byrne are doing for the President's Choice brand. Below is an example of one of the ads you are all familiar with by now. It does a ...
Logo Changes
Tuesday, September 18th, 2007 Posted in Opinion | No Comments »I'm always curious when companies try to freshen their brand image and change their logo; for better or worse. It seems like such a minor thing to those outside the industry but it can have, as many of you know, ...
