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This past weekend, I was standing in a Chapters. One being actively assaulted by Christmas shoppers practicing the yearly tradition of conspicuous consumption. And just like all my other trips to my local Chapters, I found myself standing in front of the business section trying to figure out what I wanted to read on [...]
What do you think of Silk? They’re one of our new clients and we’re having a tough time cracking that bean.(get it?)
I personally think that they’re the anti-milk. So why not take Milk head-on and add an activist angle to it; you know, save the cows etc. Only problem, they’re owned by Dean Foods whose [...]
I have been extremely fortunate to have met some very smart people. Not your average, run-of-the-mill cubicle dwellers (they need not apply) but the kind of people so smart that after 5 minutes you realize how out of your league you are.
Some people never run into those kinds of people. Some are too shallow to [...]
Advertising begins and ends with people and behaviour. It’s a methodology that is instilled in Burnetters early. Successful clients brief agencies to create advertising that connects with people and changes behaviour.
But it’s hard to craft effective advertising when you’re talking to people the same way everyone else is.
Media companies maximize the client’s budget by securing [...]
You’re in the room. In a few moments the client will be there. The AV is setup and (thankfully) working after a few failed attempts. Your team is nervously ruffling their notes or mouthing their scripts to the nearest patch of carpet. Yes, it’s Pitch Day.
The tension inside the pitch room is palpable. It’s a [...]
