Only the Best Idea Wins
Wednesday, June 4th, 2008 Posted in Opinion, Uncategorized, Web | No Comments »The best creative ideas should scare you. The best creative concepts should make you nervous. But they should also inspire you to put your job on the line in their defense. Burger King and CP+B bet the farm when they produced ...
Advertising: Metaphorically Speaking
Wednesday, May 7th, 2008 Posted in Opinion | No Comments »One of the greatest pictures ever captured by the Hubble Space Telescope. Called "Deep Space", it shows the millions billions of other galaxies that populate our universe. Each one is unique, each one is special. In total, the universe has been ...
The Smartest Guys in the Room
Wednesday, April 30th, 2008 Posted in Opinion | No Comments »By the late '90s, Enron had proved that they were the smartest guys in the room. The problem was that they were too smart for their own good and got caught. With oil over $100 a barrel and our yearly consumption ...
Google on Earth Hour
Saturday, March 29th, 2008 Posted in Opinion | No Comments »Don't forget to turn off your lights at 8pm local time. Even Google is supporting it.
Under Fire: The Corner Coffee Shop
Friday, March 7th, 2008 Posted in Opinion | 1 Comment »Local coffee shops everywhere are under attack. However, Starbucks and Tim Hortons are not to blame. Social networking sites like Facebook and programs like MSN Messenger are allowing people to easily connect with their friends over the internet. Because of this, ...
Creativity
Monday, February 18th, 2008 Posted in Opinion | No Comments »"Part of marketing mistakenly reserved for the end of a process but better used from the very start." -PunkMarketing.com
Superbowl Sunday
Thursday, January 31st, 2008 Posted in Opinion | No Comments »For millions, it's the best weekend of the year. For advertiser it's like a Grand Prix at Cannes except with an even larger audience. Just getting your hands on ad space during that famous game is hard enough. Then you ...
Dumbing things down
Friday, January 25th, 2008 Posted in Opinion | 1 Comment »I can't count the number of times I've had a conversation with the client about marketing to the lowest common denominator. I've had a draft post sitting on here about the topic for a while now but Seth beat me ...
Unions: Useful or Useless?
Wednesday, January 23rd, 2008 Posted in Opinion | No Comments »The writer's strike is still on. In fact at the time of this post they're not even talking. But the fact remains that TV as we know it, is on the ropes. It's hard to decide who to side with, at ...
Worldwide Strategies
Sunday, January 20th, 2008 Posted in Opinion | No Comments »Let's say we sell vintage T-shirts in Toronto. Our primary target market is 15 to 64 year old men and women who have a flare for fashion and some extra cash in their jeans. Now let's say that business is good ...
