You’re in the room. In a few moments the client will be there. The AV is setup and (thankfully) working after a few failed attempts. Your team is nervously ruffling their notes or mouthing their scripts to the nearest patch of carpet. Yes, it’s Pitch Day. The tension inside the pitch room is palpable. It’s [...]
Advertising budgets. The bane of any account person’s existence. But why do we have them? Immediate excuses that pop into mind include: “because we have to our numbers for the quarter”, “the recession means we have to curtail our spending” and “cause my boss said so.” But Seth Godin sees it differently. When Amazon was [...]
This is one of the best ambushes I have ever seen. And they pulled it off on the internet no less. Just goes to show media placement can be just as important as the ad itself. On top of that, they are getting some serious mileage out of the blogosphere chatter that is going on… [...]
Why are we already talking Superbowl? It’s not for another 91 days according to the NFL’s unnecessarily specific countdown timer. Do we really need to know how many seconds to kick off? …I can already hear football fans plotting against me for that one. The blogosphere is already buzzing. Adage has reported that Superbowl spots [...]
