The Bottom Rung » Design

Anamoly made Virgin America’s Safety Video?

Angus Gastle — Wed, 28 Nov 2007 18:37:51 +0000

Anamoly has created Virgin America’s new airplane safety video. That alone is a conundrum.

Now let’s compare it to, I don’t know, Air Canada.

Which one would you rather watch?

The design wars have begun

Angus Gastle — Fri, 26 Oct 2007 00:41:21 +0000

You may remember a while ago I wrote about the Gateway One as Gateway’s answer to Apple’s design prowess. Well Dell has just thrown it’s hat in the ring with their as of yet unannounced Dell XPS One. Super creative name, I know, but it will be interesting to see them side by side in my local Best Buy once it comes out.

It’s not the most beautiful computer I’ve ever seen but it looks better than anything else they make and has some kick ass features like a big, high resolution screen and a built in blu-ray drive. Keep them coming. I’ll be in the market for a new computer soon at this rate…

Source: Engadget

Gateway has the right idea

Angus Gastle — Fri, 28 Sep 2007 13:16:36 +0000

It’s about time somebody decided to start making laptops that don’t suck, visually. Apple has been doing it for years and the rest of the industry is finally catching up. They have been churning out iPods, iMacs and Macbook Pros while Dell has the XPS and the Inspiron. Not exactly the most jaw dropping pieces of equipment ever to grace the desks of corporate America to say the least.

Now Dell and companies like it are watching their market shares fall (well…Dell has bigger problems than just design). And they are slowly wisening up to the fact that their wares have to look good in order to sell. Their consumers are watching everything going on in the mac world right now and are being vain about their own computers. While there are many people so viamently against the OS X operating system that they will never switch, many of their clients are not so loyal to good ol’ XP. (Vista isn’t yet worthy of a mention until it hits Service Pack 2)

Dell’s answer to the design problem is to throw some paint at their slightly freshened laptops and produce a new campaign.

Gateway on the other hand got a little more serious. As reported by Engadget, Gateway has announced their upcoming iMac killer, the Gateway One. This All-in-One beauty should change some people’s perceptions about the currently under appreciated company. I for one will have to take a serious look at a Gateway when I am due for a new computer.

Gateway One

The point of this post is just to mention that I am seriously impressed that computer companies are starting to recognize the importance of design and are preparing take on Apple head on, even if Microsoft’s new operating system is crap. The next few years will be an interesting time for the computer industry. I, for one, can’t wait!!!

UPDATE: According to Engadget, the Gateway One is now officially official.