The Bottom Rung » Awards

WWF compares a Tsunami to 9/11

Angus Gastle — Wed, 02 Sep 2009 15:49:13 +0000

Wow. Glad this is just a spec ad entered in the One Show. Otherwise that’d be pretty tasteless of the WWF.

We can thank DDB Brazil for proving yet again that creating spec work for clients you don’t even have is just an attention grab that does more harm than good. As Stan Lee points out, it devalues the entire award process; and our industry as a whole.

Source: Brand DNA, Adrants

Update: The Official Response via Adrants

WWF STRONGLY CONDEMNS UNAUTHORIZED AD CAMPAIGN

WASHINGTON, DC, September 1, 2009 – World Wildlife Fund today issued the following statement in response to an ad posted on several Internet sites that has been inaccurately linked to our organization and contains messages and images related to the events of 9-11.

“WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization.”

Update #2: Holy crap there’s a video as well.

www.youtube.com/watch?v=JtwDD7ZDBSU

Advertising Young Minds

Angus Gastle — Fri, 21 Aug 2009 00:00:47 +0000

Just found out today that I’d made the Top 27 list for people under 27. Very exciting stuff.

A big shout out to Julian for getting the list back up and running!

Update: I swear I’m more excited about it than I let on. I’ve been an editing studio in downtown TO for about 16 hours now with no end in site.

Source: Adspace Pioneers

Calling all Canadian Young Lions

Angus Gastle — Mon, 30 Mar 2009 20:27:59 +0000

Like you, much of Saturday and Sunday this past weekend were spent huddled around Photoshop to see if we could come up with a great ad in under 24 hours. Hard work, but I think we cracked it.

For those of you who didn’t sign up, I’ve uploaded the brief. Check it out and see what we were up against.

I’ve also uploaded what I submitted which will probably pale in comparison to what you came up with. If you’ve uploaded an ad to the Globe and Mail Young Lions Competition and can’t wait 2 weeks to see what everyone else came up with, drop me a link in the comments and let’s see what you’ve got!

My ad:

On the list!

Angus Gastle — Mon, 03 Dec 2007 14:28:55 +0000

As one of it’s youngest members, it’s an honour (even if I am a little low…). And I didn’t even apply for this one which is twice the fun!

On wards and upwards my friends.

Angus

Lowe Roche is Canada’s top agency

Angus Gastle — Sun, 02 Dec 2007 20:05:19 +0000