The Bottom Rung » Ambient

Coke’s Happiness Machine

Angus Gastle — Wed, 13 Jan 2010 17:03:18 +0000

www.youtube.com/watch?v=lqT_dPApj9U

Coke launched an ambient campaign featuring a regular Coke Machine that delivered multiple cokes to the lucky customer as well as balloon animals, pizzas and foot long subs. Very, very cool work from definition6.

I’d be pretty happy too if I delivered my clients a commercial featuring college students screaming for joy while drinking their product.

Source: Adland, Adrants

Dignity in Death by Cundari

Angus Gastle — Wed, 09 Dec 2009 18:43:01 +0000

Brilliant work from Cundari. I’m pro-choice so I buy right into this sort of thing. Alternate executions below.

Source: AdFreak

It’s just clutter

Angus Gastle — Tue, 20 Nov 2007 17:57:31 +0000

If you can wrap it, chances are someone will be willing to sell you ad space there. Case in point, escalator handrails. Everybody knows escalator stairs and the floors around escalators are soooo last year.

Is the argument that this is new and therefore it will work a valid one? By putting ads in every nook and cranny of someone’s life the best way to build rapport with a potential customer? Maybe, maybe not.

But it sure adds some spice to your pitch to the client doesn’t it!

Imprezza = Super Glue

Angus Gastle — Sun, 30 Sep 2007 14:49:28 +0000

So many question come to mind when I look at this picture. Is this a good photoshop job? No, it’s real. Are those real cars? They sure are. How’d they mount them upside down? You’re guess is as good as mine.

Either way, it’s a great example of a well executed idea. It will instantly get people’s attention (how could it not!) and will get the message across simply and effectively. It’s also a safe bet that people will remember this stunt long enough to tell their families about it when they get home. Pretty progressive for a car company. I like it. Why can’t they do this in the US?

It hits the road in the UK starting Oct. 1. Send in pictures if you see it in action!

Source: Autoblog

Weightwatchers Elevator Pitch

Angus Gastle — Thu, 30 Aug 2007 14:56:43 +0000

Very smart use of elevators. Too bad we won’t ever see this as it only landed in Belgium of all places…