Coke launched an ambient campaign featuring a regular Coke Machine that delivered multiple cokes to the lucky customer as well as balloon animals, pizzas and foot long subs. Very, very cool work from definition6. I’d be pretty happy too if I delivered my clients a commercial featuring college students screaming for joy while drinking their [...]
If you can wrap it, chances are someone will be willing to sell you ad space there. Case in point, escalator handrails. Everybody knows escalator stairs and the floors around escalators are soooo last year. Is the argument that this is new and therefore it will work a valid one? By putting ads in every [...]
So many question come to mind when I look at this picture. Is this a good photoshop job? No, it’s real. Are those real cars? They sure are. How’d they mount them upside down? You’re guess is as good as mine. Either way, it’s a great example of a well executed idea. It will instantly [...]