July 14

@OldSpice For the Last Time

I swear this is my last post on the current Old spice campaign. I have a strict rule about posting more than 3 times about the same campaign that I sometimes adhere too. And I have to keep up appearances.

Old Spice is in the process of having their Old Spice guy personally respond via video to tweets sent to @OldSpice. This is the best example of yet of how to put social media to work for your brand. It has started a conversation directly with consumers and is an instant viral hit with famous bloggers like Perez Hilton even joining in on the fun. Mustafa’s over the top metaphors and timely prop inclusions make for an interesting experience.

To steal a page from their book: I’d fight a laser guided tiger on the back of a walrus that happens to be balancing on a large beachball rolling across a frozen beach on one of Saturn’s moons in return for a personalized response from the Old Spice Guy. Or something like that.

UPDATE: And now it’s over. After 184 videos, they’ve closed the curtain on what could be the best social media campaign ever according to AdFreak.