June 11

Tropicana lights up a dark morning

Tropicana’s latest spot truly brings to life their new motto, “Brighter Mornings.” For this, they drove cases of Tropicana to a spot where the sun never rises in the winter. With them, they brought a humongous balloon to light up the sky.

The most magical part of this ad for me is the wide shot of the orb floating over the town. While I’m not overtly religious, the parallels between that shot and the bible are not subtle. For this town, this may be the only version of Christmas they’ll ever experience.

I’m looking forward to seeing this on the Cannes Reel this year.

Source: MarketingMag