June 9

Sony Bravia 3D TV

This was just released to promote Sony’s brand new line of 3D TVs. It’s almost as if this spot is a rebuttal to Samsung’s latest 3D TV pitch. But in this spot, they take a completely different approach of showing what life could be like with a 3D TV.

Adding the ending showing the explosion coming out of the TV was brilliant. Until that point, it’s hard to tell what’s going on, but you get the sense that if you did in fact travel in store to see this thing live, it would be quite the experience.

Speaking of which, my friends at Immediate Future (Sony UK’s PR team) tell me if you did want to see it in full HD 3D, you can visit selected Sony Style stores from June 12^th onwards.

Source: Mark Wainwright of Immediate Future, Sony Europe’s Youtube Channel