June 1

Nike Football: Write the Future

I love this spot. Nike’s method of telling the story behind the athletes engages you from the moment you start to watch this ad. It helps you empathize with them and revere them even more for their skill with the ball.

The message here is simple: The best athletes in the world are the best because they have that extra drive needed to compete and to win. Nike’s customers can associate with that, aspire to it, and will pay for it.