May 12

The Google Job Experiment

Everyone Googles themselves every once and a while, especially snobby New Yorkers. Leveraging that insight, CD Alec Brownstein spent $6 on some Google Search ads that show up when 5 top NYC ECDs google themselves. 4 of them did, 2 of them offered him a job and he now works at Y&R New York.

Even though this will be fraught with copycats soon, for now it remains this week’s most innovative use of search ads.

Source: Fast Company

By Angus Gastle

Comments

Marian Schembari May 14th

Hahaha! This is great. I actually did the exact same thing but with targeted Facebook ads. Worked like a charm!

Now, all I do is recommend that people looking for work use social media and whatnot. Way faster and significantly more fun!