What motivates us?
Brilliant little video on what really motivates people. When I think back, I can see examples of these motivators working in my life even though I didn’t realize it. Will be a great tool as I continue to grow.
Samsung 3D LED TV
Beautiful work supporting the launch of the new Samsung 3D LED TV. Definitely a better showing than the last Sony Bravia commercial.
The Secret to Great Ideas?
As the old axiom goes, the definition of insanity is doing the same thing twice and expecting different results. Therefore, if you’re in need of some truly awe inspiring ideas to save your client’s business, briefing the same creative team will get you to the same place you always end up. Such is the problem [...]
The Google Job Experiment
Everyone Googles themselves every once and a while, especially snobby New Yorkers. Leveraging that insight, CD Alec Brownstein spent $6 on some Google Search ads that show up when 5 top NYC ECDs google themselves. 4 of them did, 2 of them offered him a job and he now works at Y&R New York. Even [...]
Steal Our Ideas
When I started this blog, way back on August 16th, 2008, it was originally intended to be an archive of really cool ideas that I came across as I immersed myself in this industry. So far, I’ve stayed fairly true to that aim with the occasional tangent in the form of a rant/ill-informed opinion of [...]
