Avis: The best clients, ever?
The following is an excerpt from ex-CEO Robert Townsend’s new book, The Organization, where he explains how to do effective advertising. This is the same man who approved the Avis, we try harder campaign.
Source: Brand DNA
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A 20-something's opinion on what you call advertising.
Christian January 27th
Fucking awesome. I’m posting this in my office.
Behind all great work is a great client. Someone who recognizes that they’re an expert in their job and you’re an expert at your job.
Paul Crowe January 31st
This is great and needs to be shared with all agencies and clients.
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