The following is an excerpt from ex-CEO Robert Townsend’s new book, The Organization, where he explains how to do effective advertising. This is the same man who approved the Avis, we try harder campaign. Source: Brand DNA
Coke launched an ambient campaign featuring a regular Coke Machine that delivered multiple cokes to the lucky customer as well as balloon animals, pizzas and foot long subs. Very, very cool work from definition6. I’d be pretty happy too if I delivered my clients a commercial featuring college students screaming for joy while drinking their [...]
Pabst has fallen on hard times and had to be put up for sale. The twist? Their agency is polling its resources and crowd sourcing the bid to the buying public. If they pull this off, it will be the first of its kind. And I’ll be $100 poorer but a case of beer happier. [...]
