• November 27

Silk: Do you drink?

Silk - Not just for yuppies, hippies and Phyllis from accounting | The Bottom Rung

What do you think of Silk? They’re one of our new clients and we’re having a tough time cracking that bean.(get it?)

I personally think that they’re the anti-milk. So why not take Milk head-on and add an activist angle to it; you know, save the cows etc. Only problem, they’re owned by Dean Foods whose main business is milk production and distribution.

Do you drink Silk? Or does its taste outweigh the benefits?




Comments

  1. Hugh Hutchison Wallace November 30th

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    Silk used to be carried by Starbucks – I don't think it is anymore. The taste is not as good as other soy milks, it's expensive, and it doesn't have an appealing package design. It's angle is too "milk-esque" it needs to set itself apart.


  2. Laura A. November 30th

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    No comment on the marketing as I haven’t really paid attention to it very much, but I drink the chocolate version of Silk and think that it tastes better than actual chocolate milk.


  3. Angus Gastle November 30th

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    I am now the proud owner of a carton of Silk and several of its competitors and I have to admit, So Good isn’t So Bad.

    But I’ll have to invest in some Silk Chocolate!


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Angus Gastle

A 20-something's opinion on what you call advertising.