September 15

Best of TC50: Client Show

Republished from TechCrunch post by Leena Rao

When pitching a creative idea to a company, often the mechanism by which you pitch the idea to clients is as important as the pitch itself. TechCrunch50 startup ClientShow, which is presenting during the Business Applications session, is hoping to help creative, advertising and marketing professionals show, pitch and sell their work to clients more effectively through real-time collaboration and communication. It’s sort of like a Web-Ex for creative professionals.

The application, which is built off of Adobe Air, is broken down into four parts. The first part is a dashboard which lets the agency view clients, projects and pitch sessions at a single glance. The dashboard acts as an organizational launching pad, where you can see attached notes and images about upcoming pitches and a schedule of sessions. The second feature is a “work” section which actually lets you set up and prepare for the sessions. You can drag and drop your files into the application, where you can views the projects.

The third, and most significant part of ClientShow’s application, is the actual “pitch,” where clients are given a link that lets them view the session in their browser. It’s important to note that while the users who are pitching the idea are using an Adobe Air application, the client will see the actual pitch within their browser. Here’s where the beauty of ClientShow’s software comes in; as you are pitching an idea, decision makers on a client team can approve (or dismiss) different ideas and files and give feedback automatically by adding notes and comments to the pitch.

Of course, after a pitch has ended, users will want to look back on clients’ comments and feedback, which is where the fourth part of ClientShow’s software comes in. The “vault” captures and stores all interactive feedback from sessions. You can also see “session reports” in the vault, that shows you every file that was documented in the presentation in the order they were presented.

ClientShow’s software will be rolled out to the public in November. The application is compelling at provides a easy way for creative professionals to create a threaded discussion of sorts around a pitch. The combination of visual tools and collaborative conversation around a pitch is sure to attract fans on both the agency and client side in the advertising and marketing fields.

Source: TechCrunch50