GM Re-Ignition is a dud

Agency brief: Take our recently updated brand platform, and update it for the new GM.

Single minded thought: Cadillac’s cars are cool again.

Budget: $1 Million of taxpayer money for anthemic TV

Creative Requirements:

- Must show as many car models as possible

- Must be drenched in American pride

- Must be somewhere exotic, but also American

- Need new slogan, also infused with American

Source: Pretty much every ad blog on the interwebs

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