Comments on: WWF compares a Tsunami to 9/11 http://angusgastle.com/blog/2009/09/02/wwf-compares-a-tsunami-to-911/ A 20-something's opinion on what you call advertising. Sat, 02 Oct 2010 22:48:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ryan Fox http://angusgastle.com/blog/2009/09/02/wwf-compares-a-tsunami-to-911/comment-page-1/#comment-285 Ryan Fox Wed, 02 Sep 2009 17:30:11 +0000 http://angusgastle.com/blog/?p=743#comment-285 The award process itself devalues the industry, as it's not readers or respondents handing them out; it's peers rewarding peers. So it's kind of a case of cyclic redundancy. Considering a large number of awards are handed to teams whose art directors are sitting on the judging panel, they're a fairly pointless redundancy. Add to that the fact that agencies are still spending several people's salaries worth of coin on submitting pieces for said awards, and it becomes an insult. OK awards have their merit; they make careers for jrs and advertise agencies. But the awards racket is a business like any other, and the agency world is the sucker buying the snake oil. Awards aren't handed out; they're bought & paid for. You pay for the right to have your worked judged. You're competing with whoever else had a spare 40 grand kicking around that year. The award process itself devalues the industry, as it’s not readers or respondents handing them out; it’s peers rewarding peers. So it’s kind of a case of cyclic redundancy.

Considering a large number of awards are handed to teams whose art directors are sitting on the judging panel, they’re a fairly pointless redundancy.

Add to that the fact that agencies are still spending several people’s salaries worth of coin on submitting pieces for said awards, and it becomes an insult.

OK awards have their merit; they make careers for jrs and advertise agencies. But the awards racket is a business like any other, and the agency world is the sucker buying the snake oil.

Awards aren’t handed out; they’re bought & paid for. You pay for the right to have your worked judged. You’re competing with whoever else had a spare 40 grand kicking around that year.

]]> By: Rutteger Simpson http://angusgastle.com/blog/2009/09/02/wwf-compares-a-tsunami-to-911/comment-page-1/#comment-346 Rutteger Simpson Wed, 02 Sep 2009 12:46:00 +0000 http://angusgastle.com/blog/?p=743#comment-346 The award process itself devalues the industry, as it's not readers or respondents handing them out; it's peers rewarding peers. So it's kind of a case of cyclic redundancy.Considering a large number of awards are handed to teams whose art directors are sitting on the judging panel, they're a fairly pointless redundancy.Add to that the fact that agencies are still spending several people's salaries worth of coin on submitting pieces for said awards, and it becomes an insult.OK awards have their merit; they make careers for jrs and advertise agencies. But the awards racket is a business like any other, and the agency world is the sucker buying the snake oil.Awards aren't handed out; they're bought & paid for. You pay for the right to have your worked judged. You're competing with whoever else had a spare 40 grand kicking around that year. The award process itself devalues the industry, as it's not readers or respondents handing them out; it's peers rewarding peers. So it's kind of a case of cyclic redundancy.Considering a large number of awards are handed to teams whose art directors are sitting on the judging panel, they're a fairly pointless redundancy.Add to that the fact that agencies are still spending several people's salaries worth of coin on submitting pieces for said awards, and it becomes an insult.OK awards have their merit; they make careers for jrs and advertise agencies. But the awards racket is a business like any other, and the agency world is the sucker buying the snake oil.Awards aren't handed out; they're bought & paid for. You pay for the right to have your worked judged. You're competing with whoever else had a spare 40 grand kicking around that year.

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