http://angusgastle.com/blog/2009/07/16/the-key-to-great-advertising/ A 20-something's opinion on what you call advertising. Sat, 02 Oct 2010 22:48:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://angusgastle.com/blog/2009/07/16/the-key-to-great-advertising/comment-page-1/#comment-349 Rutteger Simpson Thu, 16 Jul 2009 12:52:00 +0000 http://angusgastle.com/blog/?p=694#comment-349 Meh, there's a lot to be said for the environmental experience. Sometimes having no strategy is a strategy. It's the Marshall McLuhan directive, right?Everyone I talk to says MASS IS DEAD. I don;t believe it. But if marketers spend all their time coming up with ways to get free tickets to Cannes at the expense of simple core fundamentals like impression rates, then it might well be on life support.I'd much rather see an insigntful message from, say, Bell, that gives me a reason to choose its product over the other than some targetted VIP party thinly veiled by a weak euphamism for fucking. (That's not how you spell gonERrhea!) But that's just me.Hey look at that I'm rambling. out. Meh, there's a lot to be said for the environmental experience. Sometimes having no strategy is a strategy. It's the Marshall McLuhan directive, right?Everyone I talk to says MASS IS DEAD. I don;t believe it. But if marketers spend all their time coming up with ways to get free tickets to Cannes at the expense of simple core fundamentals like impression rates, then it might well be on life support.I'd much rather see an insigntful message from, say, Bell, that gives me a reason to choose its product over the other than some targetted VIP party thinly veiled by a weak euphamism for fucking. (That's not how you spell gonERrhea!) But that's just me.Hey look at that I'm rambling. out.

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