March 11

Samsung’s “viral” SSD video

This thinly veiled marketing ploy for SSDs (or Solid State Harddrives) had me at hello. In fact, it’s not even thinly veiled it is quite blunt about it all – referencing the advertisers and having purposely shitty editing. But every computer nerd I have come across (including yours truly) felt compelled to watch the video as soon as it came across their desk/couch/Facebook/mom’s basement.

Yes, it’s advertising. Yes, it’s getting a whole viral tour around the internet. And yes, I’m just adding to it by posting it to The Bottom Rung. But all I can say is that I am jealous. Especially after Chris Dannen over at Fast Company broke out all the costs for us to really put my gaming box to shame.

Samsung 22-inch LCD monitor	$289
Blu-ray Combo Drive	$180
Antec Case	$155
Zalman CPU Fan (2)	$75 x 2 = $150
Intel “Skulltrail” Motherboard	$600

Now for the expensive stuff:

Samsung 256GB SSD (24)	Est. price: $500 x 24 = $12,000
Intel Quad Core QX9775 CPU	$1,550 x 2 = $3,100
4GB Custom RAM SODIMMs (4)	Est. price: $500 x 4 = $2,000
ATi Radeon HD 4870 X2 dual-GPU video card	$500
Areca 1680ix-24 RAID card	$1200
Adaptec Series 5 RAID card	$360