Microsoft to open store, Apple shrugs

Every time I walk into an Apple store, I am always confronted with a crowd. There’s a feeding frenzy in our local Apple store even though there’s a blizzard outside and the rest of the mall is empty; it’s like they’re all trying to stay warm. Due to this unrivaled popularity, it’s no surprise that Apple moved 4.4 million iPhones and 2.5 million Mac computers in Q1 of ’09 according to the Financial Post.

Now Microsoft, a few years late, is a copycat jumping on the bandwagon with their own dreams of being king of the tech retail arena. The obvious question on every one’s mind: What will they sell? Will it be an empty room with Vista boxes along the walls?

It’s easy to see why Microsoft is chasing this down as it is a huge opportunity to reconnect with consumers long disenchanted with the brand and the product. But they need to take the time to get it right.

They need to inspire me and make me believe in them again. I want to play Xbox and I want to discover the Zune and I want to see Windows 7 on computers that at least rival the MacBook Pro. I want to spend hours on their website configuring and reconfiguring my perfect dream machine and I want to buy into their brand with the same ferocity that Mac addicts defend theirs.

I hope, for their sake, that they put on a good show.

Source: Fast Company, Financial Post

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