Juniper Park is not a conventional ad agency.

…so they claim. But what agency doesn’t? We’re all guilty of saying we’re different from the next guy.

Then you see their ads and you start to wonder if that isn’t true. I know I don’t have the balls to compare Lays chips fans to retarded air socks. (Although I have called the odd client a windbag).

The following 2 ads for Lays from our friends at Juniper Park turn the category on its head. Especially since the American Lays commercials are unoriginal and frightfully annoying.

Source: Adweek, Adweek, Juniper Park

By Angus Gastle

Comments

Jason February 13th

Hey brother Angus -
Thanks for the shout-out. Glad you like the work – it was fun to be a part of. For the record, these are for the American market (we make ‘em in Canada but they run in the US). So you won’t have to see anything annoying from the US again… well, at least not in Lay’s advertising.
Hope you’re doing well.
- Jason
Angus Gastle February 20th

I think I was getting the commercials confused. I meant the ones that say “100% Canadian potatoes” or whatever. Are those yours too? I just can’t get over the farmer guy.