Zeitgeist: The Movie

I was introduced to the movie Zeitgeist over the weekend. If you live in the Western hemisphere or have a friend of a friend who subscribes to Western ideology, you need to see this movie. Apart from being fodder for conspiracy theorists, it really makes you start to question what you generally take for granted. [...]

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Unlimited budgets for ads that work

Advertising budgets. The bane of any account person’s existence. But why do we have them? Immediate excuses that pop into mind include: “because we have to our numbers for the quarter”, “the recession means we have to curtail our spending” and “cause my boss said so.” But Seth Godin sees it differently. When Amazon was [...]

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