• December 2

Intel/T3: FAIL

Business Uninterrupted by Intel | The Bottom Rung

Another example of T3 doing worldclass work, wait that’s a lie.

Business Uninterrupted is the laziest, most mind numbing new project I’ve seen today. And it’s been a busy day. They have 5 overacting baboons characters that express dissatisfaction over the 5 of the most common problems with technology. The Blamer says something about having a bad wireless signal and gets other people to solve his problem instead of moving his ass elsewhere. I think the actor was making fun of media types but I’ve never seen one make a tiger claw pose to try to underline the point they were making. Either way, I didn’t stay long enough to find out.

Bottom line: A small Turkish woman could craft a better campaign from recycled coke bottles and perogies.

Source: Media buy on Adrants, McCann Worldwide

Update: I’m being told that this was actually created by T3 out of Austin, TX. How unfortunate.




Comments

  1. Bruce Stockler December 11th

    Comment Arrow

    This work was produced by the agency T3, in Austin, TX, and not by McCann Erickson. See http://www.t-3.com or
    http://www.t-3.com/work/view/intel/business_uninterrupted


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Angus Gastle

A 20-something's opinion on what you call advertising.