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Creating a powerful idea for an engaging brand can be one of the best parts of the job.
But clients and bosses alike often fall into the trap of pandering to the middle; ie. dumbing down the message so more people can understand it. By capturing a larger market with your message, you stand a better chance of increasing sales. Makes sense right?
But I would argue that giving your message a case of retardation means that you are only attracting dumb customers. Customers who jump from brand to brand as the fads come and go.
Promoting a strong, smart message attracts smart customers. The kind of customers you want to have. The kind that are loyal, spend money and help promote your brand for you. (Apple anyone?)
Source: Seth Godin
Apparently it’s viral day today on the internets.
Back in March, I wrote an article on the future of cellphones and online social mediums.
Enter Loopt. A start-up company that has developed software to do the same thing. Now about getting myself that iPhone…
Source: TechCrunch
Update: They have Loopt on the BlackBerry as well.
In an all out effort to control every known media outlet in the US this week, Obama has posted candid shots on Flickr of how election night went down inside his hotel room. Never done by a would-be President before now.
It’s a great insight into who these people really are and what it would have been like to hang out in their living room, watching history unfold. It’s a great read, check it out.
Source: Flickr
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