Trap: Pandering to the middle

Creating a powerful idea for an engaging brand can be one of the best parts of the job. But clients and bosses alike often fall into the trap of pandering to the middle; ie. dumbing down the message so more people can understand it. By capturing a larger market with your message, you stand a [...]

More



Viral going strong on the Intertubes

Apparently it’s viral day today on the internets.

More



Loopt: Called That.

Back in March, I wrote an article on the future of cellphones and online social mediums. Enter Loopt. A start-up company that has developed software to do the same thing. Now about getting myself that iPhone… Source: TechCrunch Update: They have Loopt on the BlackBerry as well.

More



Adobe Photoshop CS4

Very cool new campaign for the new CS4. Reminds me of BumpTop. Source: adgoodness

More



Barack Mania jumps on Flickr

In an all out effort to control every known media outlet in the US this week, Obama has posted candid shots on Flickr of how election night went down inside his hotel room. Never done by a would-be President before now. It’s a great insight into who these people really are and what it would [...]

More



Next