Creating a powerful idea for an engaging brand can be one of the best parts of the job. But clients and bosses alike often fall into the trap of pandering to the middle; ie. dumbing down the message so more people can understand it. By capturing a larger market with your message, you stand a [...]
Back in March, I wrote an article on the future of cellphones and online social mediums. Enter Loopt. A start-up company that has developed software to do the same thing. Now about getting myself that iPhone… Source: TechCrunch Update: They have Loopt on the BlackBerry as well.
Very cool new campaign for the new CS4. Reminds me of BumpTop. Source: adgoodness
In an all out effort to control every known media outlet in the US this week, Obama has posted candid shots on Flickr of how election night went down inside his hotel room. Never done by a would-be President before now. It’s a great insight into who these people really are and what it would [...]
