Heineken saves money on writers, enrages activists
July 22nd, 2008 Posted in TVThe number 3 wrench in any creative’s tool kit is “Exaggerate the Benefit.” It can lead to deviously simply ideas that win award shows and garner bragging rights.
However it is also a fine line to tread, as Heineken found out in its latest ad for the famous brew. The suicide activists were on this ad quicker than the ones that went after that famed GM ad but it has yet to be pulled off the air.
It’s simply just a dumb ad for a great beer in my books. That said, I would have liked to be at the meeting where they sold through the script…
My question is: Should Heineken stay the course against the critics or was this ad in bad taste?
