A 20-something’s opinion on what you call advertising.

Archive for July, 2008

TechCrunch stuns the internets with WebTablet

Thursday, July 24th, 2008 Posted in Uncategorized | No Comments »

On July 21st, Michael Arrington (TechCrunch) struck a cord across the interwebs when he announced the creation of a project to create the ultimate web tablet. Immediately the comments started to pour in as the idea was explored and within 24 ...

Heineken saves money on writers, enrages activists

Tuesday, July 22nd, 2008 Posted in TV | No Comments »

The number 3 wrench in any creative’s tool kit is “Exaggerate the Benefit.” It can lead to deviously simply ideas that win award shows and garner bragging rights. However it is also a fine line to tread, as Heineken found out ...

Moto Rokr e8

Sunday, July 20th, 2008 Posted in TV | No Comments »

For a company going down the tubes, it still has a knack for cool ads. What a waste. You can find the song here.

Earning my salary this year

Friday, July 18th, 2008 Posted in The Morning Paper | No Comments »

Believe it or not, I'm not dead. Who knew relaunching a brand was hard work. In 3 weeks I will be back to regular business hours and regular posting habits.