On July 21st, Michael Arrington (TechCrunch) struck a cord across the interwebs when he announced the creation of a project to create the ultimate web tablet. Immediately the comments started to pour in as the idea was explored and within 24 hours of that first posting, he was just shy of 1500 comments. They feature [...]
The number 3 wrench in any creative’s tool kit is “Exaggerate the Benefit.” It can lead to deviously simply ideas that win award shows and garner bragging rights. However it is also a fine line to tread, as Heineken found out in its latest ad for the famous brew. The suicide activists were on this [...]
For a company going down the tubes, it still has a knack for cool ads. What a waste. You can find the song here.
