Rolls Royce: Baller, British & Bankrupt
May 20th, 2008 Posted in Web
I first heard about Noah Brier a few months ago when he released a presentation on SEO Strategies for blogs. His latest project to garner some serious press from the likes of Seth Godin and PSFK is Brand Tags. It’s a service that displays a logo to the visitor and they have to write down the first word that comes to mind when they see it.
It’s brilliance is in its simplicity. Companies of all sizes spend large sums of money trying to influence consumers and build positive associations with their brand. Brand tags finds out whether all that effort has been work while.
Excellent work Noah. However I’m not sure if “bling” is the type of association Rolls was looking for…
Source: Seth Godin, PSFK, Noah Brier, Brand Tags
