Method: Pop-Up Retail
May 14th, 2008 Posted in The Morning Paper
Pop-up stores are becoming more common all the time. Trendwatching calls it “Pop-Up Retail” and for companies like Target, Ebay and JC Penny it has been quite successful.
The latest pop-up store to gain some PR is method who has opened a store in downtown NYC. In 2005 in San Fran they tried a similar stunt, but this time they will include nightly entertainment with retailers, a photobooth where consumers can confess their non-environmentally friendly sins and an exchange program for old chemical-based products.
For more images of the store, check out PSFK’s coverage.
Sources: Trendwatching, PSFK, method
