A 20-something’s opinion on what you call advertising.

Fraternity of STI

April 16th, 2008 Posted in Web

Subaru WRX STI

A favourite on the World Rally Circuit, the Subaru WRX STI has a major cult following. It’s been featured in dozens of video games, has won rally titles the world over, has jumped 171 ft for a world record and most recently ripped it with DC’s factory team for Mountain Lab.

In response to all of this attention, Subaru has whipped up the WRX Hub featuring the Fraternity of STI which at the time of this post doesn’t even show up on Google.

Fraternity of STI

In reality the fraternity is nothing more than a cheap grab for email addresses to add to their newsletter. However, the easy to navigate but slow loading WRX Hub is relatively cool even if it’s a thin veiled sales pitch.

Below is the ad for the fraternity. It must be one hell of a newsletter…

Source: Subaru.com/Legend

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