The Smartest Guys in the Room
Wednesday, April 30th, 2008 Posted in Opinion | No Comments »By the late '90s, Enron had proved that they were the smartest guys in the room. The problem was that they were too smart for their own good and got caught. With oil over $100 a barrel and our yearly consumption ...
Welcome to the T-dot
Sunday, April 27th, 2008 Posted in The Morning Paper | 1 Comment »Listen up, Toronto. You're the coolest place in Canada (according to everyone already in Toronto) and I expect great things. Thank you to everyone who reads The Bottom Rung. I'm finally back in the big smoke and I can't wait to ...
Goodbye Halifax
Tuesday, April 22nd, 2008 Posted in The Morning Paper | No Comments »I'll be out for the rest of the week as I make the transition to Toronto.
Sunday Fun: Pimpin’ Escalade
Sunday, April 20th, 2008 Posted in Fun | No Comments »I wish I had one as a kid. Wait, that's a lie.
Fraternity of STI
Wednesday, April 16th, 2008 Posted in Web | No Comments »A favourite on the World Rally Circuit, the Subaru WRX STI has a major cult following. It's been featured in dozens of video games, has won rally titles the world over, has jumped 171 ft for a world record and ...
Sony Foam City: Behind the Scenes part 2
Tuesday, April 15th, 2008 Posted in TV | 1 Comment »Yesterday was the world premiere of the Sony Foam City ad. Today, Sony UK and Immediate Future have released their behind the scenes video entitled Happening Of. In this exclusive video, we get to see what it took to get all ...
Sony: Discover Foam City
Monday, April 14th, 2008 Posted in TV | 2 Comments »Source: Sony Europe, Yasir Alani
Subliminal Advertising Experiment
Sunday, April 13th, 2008 Posted in Fun | No Comments »Derren Brown shows the power of subliminal images by tricking two creatives from Maher Bird Associates. Source: Moritz Goebel, Jorn Greinert
Walmart’s Check Out Blog
Saturday, April 12th, 2008 Posted in Blogs | No Comments »Last year, Walmart started embracing Web 2.0 media in a more serious way with facebook groups and then the Check Out Blog. For those of you who haven't seen it, it features the sales pitches musings of nine Walmart staffers ...
