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Snook.ca: Personal Branding Online

March 24th, 2008 Posted in Web

Snook.ca - Maintaining your Personal Brand

“Maintaining a personal brand isn’t complicated. In the end, it’s about consistency. Be consistent in how you present yourself and it’ll pay off in spades.” -Jonathan Snook of Snook.ca

Jonathan Snook is an internationally acclaimed web designer and developer based out of Ottawa. His autobiography is certainly prolific and his talents with personal branding are equally impressive.

Building off my article of a few months ago, owning your web presence, Snook discusses eight ways we can all improve our personal online brand.

  • Use your real name, especially if unique.
  • Create a logo or wordmark and stick with it.
  • Use the same avatar everywhere
  • If you have an established brand, stick with it.
  • Use an image for your RSS feed
  • Use a favicon
  • Social Networks
  • Why maintain a personal brand?

Read the whole article at Snook.ca.

  1. One Response to “Snook.ca: Personal Branding Online”

  2. By David Sandusky on Mar 25, 2008

    This is good advice. I will add what I think is the most import part of the brand. Values and value or experience. The points made here represent a brand. They could represent a bad brand or a good brand…

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