K-Swiss suffers from mixed messaging
March 5th, 2008 Posted in Print
Interesting print campaign from K-Swiss.
What does “Keep It Pure” have to do with shoes? What does this tennis player have to do with purity?
“Had I known female tennis players dressed like this and teased the spectators between matches I’d have GIVEN Adrants away long ago and signed up to be a ball boy.” -Adrants
From Toth Brand Imaging.

