A 20-something’s opinion on what you call advertising.

K-Swiss suffers from mixed messaging

March 5th, 2008 Posted in Print

KSwiss
Interesting print campaign from K-Swiss.

What does “Keep It Pure” have to do with shoes? What does this tennis player have to do with purity?

“Had I known female tennis players dressed like this and teased the spectators between matches I’d have GIVEN Adrants away long ago and signed up to be a ball boy.” -Adrants

From Toth Brand Imaging.

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