Ford-DeWalt cross promotion
February 21st, 2008 Posted in The Morning Paper
At the 2008 Chicago Auto show, the Ford F-150 was on display to promote both it’s new factory installed spray-in truck bed liner (called Tough Bed) and it’s new Tool Link system. What’s more interesting is that DeWalt was brought in to show how it and Ford can work together on the job site. (and to showoff some of its famously yellow hardware)
Ford - Best selling pickup truck with the slogan “built Ford tough”
DeWalt - Industry standard for professional grade construction equipment
Great cross promotion idea. I have a feeling both companies will gain from this partnership.
