The Bottom Rung dabbles in Live Blogging
Monday, February 25th, 2008 Posted in Web | No Comments »Not only is The Oscars this year a "green event" but they are also dabbling in new media. The Oscar Night Blog with Joel Stein is an interesting choice of sideshow for the biggest night in the entertainment industry. (especially ...
Ford-DeWalt cross promotion
Thursday, February 21st, 2008 Posted in The Morning Paper | No Comments »At the 2008 Chicago Auto show, the Ford F-150 was on display to promote both it's new factory installed spray-in truck bed liner (called Tough Bed) and it's new Tool Link system. What's more interesting is that DeWalt was brought ...
Creativity
Monday, February 18th, 2008 Posted in Opinion | No Comments »"Part of marketing mistakenly reserved for the end of a process but better used from the very start." -PunkMarketing.com
Virgin Atlantic: Practical joker first, airline second
Wednesday, February 13th, 2008 Posted in Design | 2 Comments »Virgin Atlantic proves once again that air travel doesn't have to be serious. This piece does several things for them: advertises their spacious first class seating options, promotes their brand values and makes you fall in love with the airline. It ...
Rape is bad.
Tuesday, February 12th, 2008 Posted in Print | No Comments »Solid photoshop job. Good Art Direction. Anyone know where this came from?
ECMA 2008: Fredericton
Friday, February 8th, 2008 Posted in The Morning Paper | No Comments »This weekend is the East Coast Music Awards in Fredericton where I will be MCing some concerts over at the All Ages Stage on Brunswick St. If you're in town, come on over. If you're not, it's Fredericton so I ...
Trojan Condoms can’t protect you from this!
Tuesday, February 5th, 2008 Posted in Web | No Comments »This website is crap. It takes forever to load and is impossible (and slow) to navigate. If you want to get information about their products, I hope you have 10-15 minutes free to try and find your way around. The ...
Starbucks vs. Tim Hortons
Saturday, February 2nd, 2008 Posted in PSA | 1 Comment »Kudos to Starbucks for this one. They have figured out that their customers generally order the same thing everyday and have created a card to make that process even easier. Now you don't have to repeat those nonsensical incantations to the ...
