Bottom Rung

Superbowl Sunday

For millions, it’s the best weekend of the year. For advertiser it’s like a Grand Prix at Cannes except with an even larger audience. Just getting your hands on ad space during that famous game is hard enough. Then you have to fork over $2.7 Million for the privilege and hope your spot can compete with the big boys from Nike, Audi and others.

The problem is that for most clients, the need for the most entertaining, interesting and actually watchable advertising begins and ends with Superbowl weekend. An unfortunate trend to say the least.

I could really go for more Terry Tate Office Linebacker this year.