Superbowl Sunday
Thursday, January 31st, 2008 Posted in Opinion | No Comments »For millions, it's the best weekend of the year. For advertiser it's like a Grand Prix at Cannes except with an even larger audience. Just getting your hands on ad space during that famous game is hard enough. Then you ...
Dumbing things down
Friday, January 25th, 2008 Posted in Opinion | 1 Comment »I can't count the number of times I've had a conversation with the client about marketing to the lowest common denominator. I've had a draft post sitting on here about the topic for a while now but Seth beat me ...
Unions: Useful or Useless?
Wednesday, January 23rd, 2008 Posted in Opinion | No Comments »The writer's strike is still on. In fact at the time of this post they're not even talking. But the fact remains that TV as we know it, is on the ropes. It's hard to decide who to side with, at ...
Target is “Sexualized Ad Slop”
Monday, January 21st, 2008 Posted in Print | 1 Comment »When I look at this I see a girl doing a snow angel. AdFreak thinks "All those winter clothes get in the way of what could be a very titillating campaign." But some of the ultra-conservative media watchdogs see "sexualized ad slop." Sometimes ...
Worldwide Strategies
Sunday, January 20th, 2008 Posted in Opinion | No Comments »Let's say we sell vintage T-shirts in Toronto. Our primary target market is 15 to 64 year old men and women who have a flare for fashion and some extra cash in their jeans. Now let's say that business is good ...
“Sprint ahead” vs. “Power Up”
Thursday, January 17th, 2008 Posted in TV | No Comments »I wrote about Sprint's new ad campaign back in October 2006. Do remember when Ron Livingston was stealing the show? Well they started that campaign on October 20th, 2006 and by July 1st, 2007 they had canned it. In 2007, TBWA and ...
The Greatest Ad Ever
Sunday, January 13th, 2008 Posted in Print | No Comments »According to The Dave and Eddy Show that is. See their full synopsis here. Source: Adrants
HP & Jumper mix it up
Saturday, January 12th, 2008 Posted in TV | No Comments »Has anyone seen the new cross promotion from HP and the new movie Jumper? It's definitely a different way to do things. 2 :15s with a minute long HP commercial in the middle. Got my attention! Many different places you could take ...
“One: For each time”
Friday, January 11th, 2008 Posted in Design | No Comments »New campaign out of Lisbon by Leo Burnett. Empowering the consumer to make up their own mind about a product should be encouraged whenever possible. Great execution. Source: Criterion
New Blog: “What I Think”
Thursday, January 10th, 2008 Posted in Blogs | No Comments »Today, I'm proud to introduce the newest addition to the Gastle Network. What I Think is a brand new blog from the Chairman and CEO of Microbix Biosystems, Bill Gastle. In his inaugral post, he said: "You will see that I ...
